2020

PHASE 1

April 3, 2020 The Origin Story

On this day, a father made a decision. He wanted to give his daughter, Lilly, something that would outlast time. He didn't just build a business; he built a namesake. A brand born from love, intended as a gift for every girl who wears it.

2021

PHASE 2

The Mission Why We Are Different

We realized early on that Lilly isn't about the product—it's about the feeling. It’s about the pieces that witness your life’s moments and grow alongside you.

2022

PHASE 3

The Breakthrough Enter: The Dolan Bag

To start this journey, we launched the Dolan Bag. It became an instant icon, the accessory that Egypt fell in love with.

Why "Dolan"? Because the name defines the design. Simple, unique, and impossible to forget. Just like the girl who wears it.